Contents
Intro
AHDI Website Redesign
DTE Connections
JIRA & Transparency
Rethinking Design
The Media Center
Aspirational Marketing
- Simple designs with straightforward messaging
- Inspire confidence, inspire engagement
Website Comparisons: AHDI Homepage
- Large pictures, large banners, brief content: driving curiosity
- Homepage acts as slightly expanded navigation, with just enough information to tell users what they’re looking at & why they should read more
Before
After
Website Comparisons: AHDI Solutions Page
- Screen real estate used for maximum benefit
- Each Solution is given an individual icon to differentiate & highlight itself
- Sections reorganized to emphasize customer-facing products before employer-specific products
- Subsections created for simplicity and ease of navigation
Before
After
Website Comparisons: The AHDI Patent Story
- AHDI patents engender trust, build respect, and project authority
- Before:
- 14pt text, tight paragraph of scant detail—and a typo
- After:
- Prime spot in main navigation
- Scrolling, interactive timeline
- Details of each patent, including dates & summaries
- Supplementary library of full-text PDFs
Before
After
Email Campaign Design Comparison
- Emphasis on key messaging and elimination of filler text
- Attention-grabbing subject lines and headers
- Content diced into clearly-delineated sections for easy readability
- Call-to-Action
- Recipient sent to web contact form, not individual’s email address
- Email interactions captured by Airship
- Website behaviors captured by Google Analytics
Industry Average Open Rate
15% to 20% (41% in some industries)
Industry Average CLick Rate
2.6% to 3%
Before
(July 2023)
OPENED
1 %
CLICKED
0 %
After
(March 2024)
OPENED
1 %
CLICKED
0 %
Website Comparisons: Lee Health DTE Website - Live Side by Side
- Added white space between graphics & sections improves readability
- Content edited for clarity, conciseness, and curiosity generation
Rethinking Design: KBA Awareness Campaigns
- KBA Anniversary icon celebrates company’s history in simple, elegant icon
- KBA “By the Numbers” highlights company’s history as well as its strengths
- Infographic design purposely eschews KBA’s blue, black & white palette to emphasize logo’s colors at the end
- (Click to see zoomable size)
Rethinking Design: PowerPoint
- Modernized graphics
- Text reduction
- If audience is reading the slide, they’re not listening
KeySolution Opening Slide
Before After 
KeySolution Intro Slide
Before After
KeySolution Topic Transition Slide
Before After
KeySolution Plan Overview Slide
Before After
"KBA 101" Presentation Slide #1
Before After
- Proper use of brand imagery
- Modern graphic that’s contextually appropriate
"KBA 101" Presentation Slide #2
Before After
- Transition slide designed to focus on an image, not text
"KBA 101" Presentation Slide #3
Before After
- Two paragraphs trimmed to two sentences
- Additional information placed in Presenter’s Notes
- One slide expanded into 3 slides
- Commands focus and allows information to “breathe”
"KBA 101" Presentation Slide #4
Before After
- AHDI co-branding becomes its own slide template
- Dartboard image resized to use otherwise empty space
The Media Center
- 220+ designs
- Detailed changelog and notes for version control
- Access tiers to limit what departments can view & download
- Functional alongside and independent of Ocozzio Media Center
- Plugins can be utilized to connect with Salesforce and other 3rd party applications
